Facebook Ads vs Google AdWords: which one of them should we use? This age old debate have been going on for so long, and we are here to put an end to it. Both Facebook advertising and Google AdWords may very well be viable paid-media options, but which one of them is superior? In this article, we’ll compare both media options to help you find the right option for your budget and goals.
Several factors to consider
When deciding on which advertising channel is best for your business, there are several factors to consider. One of the most crucial factors is undoubtedly your advertising budget. From a number of advertising options, cost per click (CPC) becomes one of the most popular due to its cost-efficiency. So what about the average CPC cost for Facebook Ads and Google AdWords?
Cost per click can indeed be incredibly cost efficient, however it also depends on the channel offering it. Google AdWords, for instance. In most cases, the cost for CPC can be significantly higher on this particular channel. To compare, let’s see the average CPC cost for Facebook Ads. As of last year, Facebook Ads in the United States was recorded at 0.28-dollars.
That number is night-and-day when compared to Google AdWords as the average cost was hovering above 2.32-dollars. With this comparison, Facebook Ads is significantly cheaper than AdWords by about 88-percent. If you have a limited budget, using Facebook Ads to run your advertisements would be a smarter and better investment.
Define your business objectives
Once you have determined your advertising budget and what your business can afford, you must start considering what your business would like to achieve. This marketing initiative may bring you results you desire, but you must first list what you are hoping to achieve. It may be demand generation, brand awareness, or a lot of other things.
Knowing the goal your business is hoping to achieve will make it easier for you to determine the best channel. If your business’ main priority is to increase brand awareness, Facebook Ads may just be the perfect option for you. However, when the goal is to generate both leads and slaes, Google AdWords is indeed a better bet.
With Google AdWords, the generated leads come from users who are intentionally searching for the exact service or product your business is offering. Thus, it’s obvious that they have every intention to make a purchase. Their need for the product or service you offer means you have more chance to success when it comes to converting leads to sales.
Consider your overall search volume and product maturity
It may come off as a surprise, but ironically, this factor is often overlooked due to its own obvious nature. Take a look at the service or product you sell. If it is a particularly new with a little to no search-volume, you may want to opt out from choosing Google AdWords. Choosing AdWords when your service or product has no search volume is a recipe to disaster.
Not only is in uneffective, it is also a waste of resources. With this Facebook Ads vs Google AdWords comparison, now you are able to determine which one is the right option for you.